Ali Naeimaei

ALI NAEIMAEI

Audio books on the go

Our team developed an audio book service to help improve social awareness by making it easier for people to access and enjoy books while on the go.

We conducted research and developed a prototype, which we tested and refined through roleplaying and mock-ups. Our audio book service aims to improve social awareness by providing a convenient way for people to consume literature.

Discovery

Brief and Criteria

a 2-day event to engage makers and designers to contribute to Sustainable Development Goals by creating short-term interventions with long-term impact. More than an event, it is a network of cities and organizations that are excited to engage their local communities to create a real impact for the Global Goals.

Framing

After the “get to know each other” session and exchanging ideas and expectations from the workshop, the team decided to focus on having a social impact. Later through the discovery phase, this concern led us to define our design question.

How to improve social awareness by helping people.

Defined values

Interviews

After a lecture about the basics of sustainable design, a process of field study began. Thus, the team found out the best way to accumulate sustainability in society is to spread knowledge among people.

and the main reason people don’t read books is because they lack enough time and energy to do that. 

Data gathering

The “get to know each other” session and exchanging ideas and expectations from the workshop, helped the team to focus on having a social impact. Later through the discovery phase, this concern led us to define our design question.

How to improve social awareness by helping people 

Ideation

Brain storm

With the help of different techniques, such as brainstorming and analyzing similar products, we developed several ideas to meet the user’s needs, including services and products.

The main Idea was to provide new reads for people on public transport and support them even more with a phone application to keep the user in touch with the service in several user scenarios.

Design

Based on the information gathered from the research phase, we developed several ideas by focusing on our best assets to reach the users. Furthermore, several design toolsets, especially IDEO design kit, helped our team design the service’s different aspects in detail.

Evaluation

Roleplaying and Mock-ups

The prototype’s ingredients consist of a mockup made from egg packaging, a couple of terrible actors, a smartphone to play music and a scene representing the subway.

The Design was then analyzed and, using minor adjustments according to feedback from other teams, formed the final Design.

Conclusion

The Tehran sustainability jam workshop 2016 team developed a service that promotes audiobooks on public transport in order to improve social awareness and provide a better public transport experience. Through research, interviews, and ideation, the team identified the main obstacles that prevent people from reading books and developed an idea to overcome them. Using design tools and techniques, the team created a prototype and made minor adjustments based on feedback to form the final design. The project successfully achieved its goal of creating a short-term intervention with a long-term impact on sustainability and social awareness.